'From plants that wake when others sleep, from timid jasmine buds that keep their odour themselves all day, but when the sunlight dies away let the delicious secret out to every breeze that roams about’.
Thomas Moore

A fully beaded gown with a sweeping tulle overskirt and shoulder drapes. Delicate hand applied appliqué lace flowers adorn the bodice and cascade down the body. A combination of ethereal romance and artistry.

Sample dress in blush pink, also available in ivory / off white.


Rebecca Goddard Wedding Photography St G

The modern bohemian romantic, the White Wisteria features hand beaded lace with winged with soft volume open caped sleeves. The stylised botanicals cascade with three-dimensional flower clusters, sweeping into a full train embellished with beaded leaves. 



Fully beaded with pearls creating a beautiful weighted drape, featuring a high neck and open back. Fluttery double layer flare tulle sleeves are adorned with pearls, hand applied one by one.



Named after the Gardenia for its showy blooms, this gown features bold three-dimensional hand-made appliqués, which extend across the bodice, the high neckline and on the cuffs. Each flower is hand embellished with miniature pearls, highlighting each flower head. An incredibly soft corded lace. Elegant, sophisticated and incredible detail.

ECO CONSCIOUS range of sustainable organic GOT cotton and FSC viscose lace available.



A simple and sleek silhouette, consisting of tightly packed rows of bugle beads and sequins, featuring a scalloped detail hem. Delicate silk spaghetti straps and a crystal pleated soft tulle back bow tie detail.



Featuring beaded flowers and embroidered leafy vines trailing down the hem into a heavily embellished cluster pearl floral bouquet train.

The Primrose skirt can be worn in many ways, including with a slip dress as an overskirt, worn sheer over tapered trousers or as a skirt. Linings are available in ivory / off white / nude.


Collection gowns are priced between £1800 - £5000. Designs can be as the studio sample or customised to your specific requirements, which is a semi-bespoke service. With all semi-bespoke commissions, the final price is determined by the design, the fabrics / trims selected and the amount of hand embellishment desired. All final prices will be given following your design consultation. Please note purely bespoke commissions prices begin from £3000. All JULITA gowns are made to order, to your unique measurements, exclusively by hand in London.