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Bespoke Service

The bespoke journey begins at the atelier where Jo will guide you to your intuitive creation. Your gown will be designed through an intimate personal and collaborative bridal experience by finding out more about you, looking at inspiration images and discovering the unique fabric library to discover what feels aligned and inspires you. You will be involved at every step from hand sketch to final fitting. What is called to be created unveils in the search for soul. ​

 

Working with your budget (with some flexibility to allow for the nature of the bespoke process) we will explore the possibilities together. The price of your unique gown is aligned with the complexity of the design, fabrics selected and the amount of hand embellishment desired.​

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Initial Consultation

We begin with an in-depth design consultation, where we’ll delve into ideas, inspirations, and vision for your special day. From there, I’ll create initial sketches and fabric suggestions, gradually refining the design until it’s just right. Our approach centers on discovering the essence of who you are, whether you dream of flowy gown to dance in or a structured piece that radiates romance. Embrace the journey and start with what feels authentic to you, and, we’ll create something truly beautiful.

2

Toile Fitting

Fitting the basic silhouette of your gown, and an opportunity to refine the main silhouette. This second appointment is extremely exciting as your sketch is on its way to becoming reality. You will be able to try on a complete sample of your dress in a cotton fabric or a fabric which best suggests the fall of your design. The toile is created exactly from your measurements, therefore it is completely individual to you. At this stage you are able to analyse the design and make any changes you wish. 

3

Shell Fit

This is so we can check the base of the dress is fitting correctly. Also it gives you the opportunity to be involved in the placement of your embellishment and lace, making your design completely unique to you. The hems of your dress will be left raw and on most occasions a fastening is not inserted till your next fitting. 

4

Final Fit

Your dress has now become alive and we will start working on the finishing touches. Accessories such as veils can all be made by us to complement your dress, and we can start to bring these all together at this stage if you wish.

Get in Touch

Begin your bespoke journey. 

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© 2025 by JULITA LONDON.
 

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