Meet Jo
Artful gowns with an avant-garde soul, crafted for reverie. Founded by British Fashion Council recognised designer and Royal College of Art graduate Jo Kuniewicz, JULITA creates instinctively emotional pieces, each gown approached as wearable art.
Her aesthetic blends ethereal tales, deep romanticism, and editorial artistry. From hand-painted silks to sculptural lace, every piece is handcrafted in her London atelier. JULITA offers a thoughtfully designed, customisable collection - a starting point for personal stories. Her language is texture, drape, and intricate detail, shaped by a reverence for nostalgia.
Accepting only a limited number of bespoke commissions each year, she crafts one-of-a-kind gowns in quiet collaboration with the client - guided by instinct, imbued with meaning, and designed to belong solely to her. A love letter written in fabric, poetry in motion.
Values
Julita encourages conversation to make mindful and conscious choices when choosing your gown. Fashion is one of the worlds most labour intensive industries and its supply chain is made of millions of people exploited in overseas factory practises. People that deserve a living wage, safe working conditions and respect. It is not enough to describe a garment as ‘quality’ if the lives it has touched are treated as disposable. We stand with the fashion revolution and with change.
All of our gowns are ethically handmade to order in London, one dress at a time. Jo is supported by a small team who have artisan practices at heart. We support compassionate, nurturing and fair working relationships.
We carefully source fabrics from suppliers and mills who support ethical practises, including sustainable certified 'Global Organic Textile Standard' (GOTS), 'Forestry Stewardship Council' (FSC) approved fabrics, fabrics made from recycled matter and up-cycled materials.